SPRING IS HERE

UNLOCK 20% OFF!

Dive into a world of Pink perfection! Buy any 2 Pink products and get 20%OFF with promo code PINK20

Newly launched Moisturizers

DEWY & GLOWY SKIN IN 60 SECONDS

No silicone. No Preservative. Made with 99% ingredients of natural origin. Suitable for all skin types, even sensitive ones.

The Science Behind the Skin

Encapsulated BIYUSEN™

The quintessential heart of IREN Shizen, our unique patented technology that offers the best of the effectiveness without any aggressiveness by allowing highly concentrated active ingredients to be better absorbed into the skin deeper layers.

As Featured In

A cruelty-free skincare based on skin condition (not skin type). There are 35 unique combinations.
— VOGUE
The brand is vegan and blacklists more than two thousand toxic or potentially harmful ingredients.
— ELLE
Whether you experience dryness, acne, sagging skin or dullness - you can find a serum to target any skin concern.
— VROUW
Formulas were designed to be safe for all, even individuals with sensitive skin or pregnant women.
— THE NEW YORK TIMES
The beauty is how you can combine the serums, and apply them all at once, without the loss of individual efficacy.
— LIFESTYLE ASIA

Personalise
Your Serums

Consult our dermatologist—she will recommend the best personalized serums that answers to your skin’s unique needs.

Our Difference

The Pursuit of J-Beauty Perfection