Our Ingredients

We Formulate WITH

Superfoods, plants or natural extracts with 95-100% of natural origin, sustainably sourced from renowned provenances of Japan. All formulations are 100% vegan and cruelty-free certified by the Leaping Bunny Program.

We Formulate WITHOUT

Silicones, PEGs, drying alcohols, fragrances, parabens, sulfates (SLS), nor mineral oil. We take pride to be the first Japanese beauty brand to go above and beyond by banning over 2000 ingredients that are toxic, comedogenic or allergenic.

The Hot Spring of Beauty “Bijin-no-yu”

Hidden in the pristine forest of Hokkaido, the secret to beautiful skin was uncovered on the bank of the Tokachi River. There lies the one and only hot spring in Japan: Moor Onsen Water.

Inspired by the miraculous discovery of locals bathing in moor onsen water for naturally smooth skin, it hinted at a sacred skincare ingredient that was eventually created. This beautifying onsen water is the epitome of skin rejuvenation.

From Nature to Our Labs

Working with leading scientists from around the globe, we work to unlock the mystical healing powers of the Japanese Hot Spring Water. Years of relentless research and countless experiments led us to a groundbreaking discovery that would revolutionize skincare — a unique process that transformed Japanese Hot Spring Water into an extraordinary organic compound of skin-renewing acids known as BIYUSEN™. Infused in all our product formulas, this proprietary miracle complex is clinically proven to be highly effective to restore skin to its healthiest state.