We Formulate WITH
Superfoods, plants or natural extracts with 95-100% of natural origin, sustainably sourced from renowned provenances of Japan. All formulations are 100% vegan and cruelty-free certified by the Leaping Bunny Program.
We Formulate WITHOUT
Silicones, PEGs, drying alcohols, fragrances, parabens, sulfates (SLS), nor mineral oil. We take pride to be the first Japanese beauty brand to go above and beyond by banning over 2000 ingredients that are toxic, comedogenic or allergenic.
The Hot Spring of Beauty “Bijin-no-yu”
Hidden in the pristine forest of Hokkaido, the secret to beautiful skin was uncovered on the bank of the Tokachi River. There lies the one and only hot spring in Japan: Moor Onsen Water.
Inspired by the miraculous discovery of locals bathing in moor onsen water for naturally smooth skin, it hinted at a sacred skincare ingredient that was eventually created. This beautifying onsen water is the epitome of skin rejuvenation.
Enhances your skin’s natural defense mechanism as it is a powerful anti-oxidant. It also helps the absorption of oxygen and water.
Lengthens the life of hyaluronic acid molecules. This keeps the skin’s moisture level as high as possible and slows down wrinkle formation.
Smooths and heals skin texture and accelerates the healing of superficial micro-wounds as well as cell renewal.
We aim to achieve net zero waste
production by 2025.
We always formulate for maximum
results without irritation.
We screen ingredients
to ensure social and environmental responsibility.
100% Vegan & Cruelty free
Our formulations are free from ingredient derived from animals
and certified Cruelty Free by the Leaping Bunny Programme.