In Japan, blueberry culture has exploded in popularity over the last 10 years due to the fruit's superior functionality and nutritional benefits. Most Japanese consumers prefer fresh, large, and sweet blueberries, and as a result, pick-your-own blueberry farms have expanded into densely populated urban regions. Organic culture of blueberries is also gradually becoming more popular. In the future, "freshness, large size, good taste," "safety," "natural," "healing," and "healthy" will be important key words associated with blueberry production in Japan.
Blueberry extract contains antioxidants. Studies have shown that it can aid in protecting the skin against UV-B induced damage. It is also a source of vitamin A, C, niacin and helps the skin to stay smooth and supple.
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