J-Beauty Ritual Guide

Natural Japanese Beauty Wisdom Revealed
Why You Should Avoid Phthalates in Skincare

Why You Should Avoid Phthalates in Skincare

At IREN Shizen, we have 7 big no-no ingredients. One of them includes Phthalates, a chemical plasticizer used in products like nail polish, perfume, and shampoo. Read on to find out why you should avoid it at all costs!
6 mins read
Our Journey with Phenoxyethanol

Our Journey with Phenoxyethanol

By far one of the most misunderstood ingredients out there, phenoxyethanol has had quite the run with us as a skincare brand. Here are all the reasons why we’ve decided to keep this controversial preservative in our formulations.
9 mins read
Should You Avoid Silicones in Skincare?

Should You Avoid Silicones in Skincare?

Are silicones in skincare good or bad for you? In this article, we deconstruct the stereotypes behind silicones to let you formulate your own opinions about this notorious polymer.
6 mins read
Should You Avoid Mineral Oils in Skincare?

Should You Avoid Mineral Oils in Skincare?

What comes to mind when you think of mineral oils? For us, we envision ways to avoid them in our skincare. Read on as we tackle the ingredient’s discourse and disclose why we don’t use them in our products.
6 mins read
Why You Should Avoid Parabens in Skincare

Why You Should Avoid Parabens in Skincare

At IREN Shizen, we have 7 big no-no ingredients. One of them includes Parabens, a preservative with countless amounts of discourse surrounding it. Read on to find out why we’ve opted against using it in our products!
6 mins read
Why You Should Avoid Fragrances in Skincare

Why You Should Avoid Fragrances in Skincare

At IREN Shizen, we ban 7 big no-no ingredients. One of them includes Fragrances, an ingredient we’re all familiar with and have grown to rely on. Read on to find out why you should avoid it at all costs!
6 mins read
3 Dangers of Artificial Synthetic Colours in Skin Care

3 Dangers of Artificial Synthetic Colours in Skin Care

Your skincare products with the pretty hues are more than what they seem. We explore the truths of artificial synthetic colours and the overlooked dangers that it can pose to the skin.
2 mins read
Fall Season: Pumpkin in Japanese and American Skincare

Fall Season: Pumpkin in Japanese and American Skincare

With a new season comes a new routine. This Scorpio Season, we welcome back (cue the tears) thirsty, irritated, and sensitive skin into our lives. Join us as we delve into the beauty benefits of the pumpkin in Japan and America.
4 mins read
Why You Should Avoid SLS and SLES in Skincare

Why You Should Avoid SLS and SLES in Skincare

At IREN Shizen, we ban 7 big no-no ingredients. One of them includes sulfates like SLS and SLES, typically found in your shampoos and body wash to give you a foamy consistency. Read on to find out why you should avoid them at all costs!
5 mins read
Why You Should Avoid Drying Alcohols in Skincare

Why You Should Avoid Drying Alcohols in Skincare

At IREN Shizen, we ban 7 big no-no ingredients. One of them includes Drying Alcohols, short-chain alcohols found in most of your toners and astringents. Read on to find out why you should avoid them at all costs!
5 mins read
Why You Should Avoid Formaldehyde and Formaldehyde Releasers in Skincare

Why You Should Avoid Formaldehyde and Formaldehyde Releasers in Skincare

At IREN Shizen, we banned formulating with 7 big no-no ingredients. One of them includes Formaldehyde and Formaldehyde Releasers, a chemical preservative you’re bound to find in most of your skincare products. Read on to find out why you should avoid it at all costs!
6 mins read
Why You Should Avoid Triclosan in Skincare

Why You Should Avoid Triclosan in Skincare

At IREN Shizen, we banned 7 big no-no ingredients. One of them includes Triclosan, an antibacterial and antifungal agent commonly found in your antibacterial soap, toothpaste, and deodorant. Read on to find out why you should avoid it at all costs!
7 mins read