J-Beauty Ritual Guide

At IREN Shizen, we have 7 big no-no ingredients. One of them includes Phthalates, a chemical plasticizer used in products like nail polish, perfume, and shampoo. Read on to find out why you should avoid it at all costs!

Take it from queens—Meryl Streep, Angela Bassett and Dame Julie Andrews, and uncover their secrets to aging gracefully over the years. After all, sharing is caring!

By far one of the most misunderstood ingredients out there, phenoxyethanol has had quite the run with us as a skincare brand. Here are all the reasons why we’ve decided to keep this controversial preservative in our formulations.

Forget generic skincare routines; it’s about time you elevated yours. If you’ve got specific problem areas you wish to focus on, then custom serums will do just the trick in giving you that glowy complexion you’ve always dreamed of!

Are silicones in skincare good or bad for you? In this article, we deconstruct the stereotypes behind silicones to let you formulate your own opinions about this notorious polymer.

What comes to mind when you think of mineral oils? For us, we envision ways to avoid them in our skincare. Read on as we tackle the ingredient’s discourse and disclose why we don’t use them in our products.

At IREN Shizen, we have 7 big no-no ingredients. One of them includes Parabens, a preservative with countless amounts of discourse surrounding it. Read on to find out why we’ve opted against using it in our products!

At IREN Shizen, we ban 7 big no-no ingredients. One of them includes Fragrances, an ingredient we’re all familiar with and have grown to rely on. Read on to find out why you should avoid it at all costs!

This World Animal Day, we shed light on the unethical practice of animal testing in the cosmetic industry and focus our attention on one of its primary victims: rabbits.

Your skincare products with the pretty hues are more than what they seem. We explore the truths of artificial synthetic colours and the overlooked dangers that it can pose to the skin.

Move aside clean beauty, we're making way for conscious beauty. Here's a comprehensive guide on what to expect for the rising trend.

Achieve soft, matte, and plump mochi skin with a simple 4-step routine: double cleanse, tone, apply serums, and moisturize. Unlock the J-beauty secret to bouncy, baby-smooth skin!