J-Beauty Ritual Guide

Natural Japanese Beauty Wisdom Revealed
Can Your Skincare Stop Working Because of Tachyphylaxis?

Can Your Skincare Stop Working Because of Tachyphylaxis?

So, do they? We’re here to settle the rumors once and for all. Read on to find out if your skin becomes immune to your favorite skincare products over time!
5 mins read
Does Being in Love Improve Your Skin Health?

Does Being in Love Improve Your Skin Health?

Everyone knows that being in love is a beautiful feeling. But does it go beyond that? In this article, we explore the exciting relationship between love and skin health.
4 mins read
What is ‘Cleanical’ Skincare?

What is ‘Cleanical’ Skincare?

The amalgamation of clean and scientifically-proven skincare is officially here. This year, get ready to obsess over new fadcleanical beauty! Here’s everything you need to know about the trend.
5 mins read
Fall Season: Pumpkin in Japanese and American Skincare

Fall Season: Pumpkin in Japanese and American Skincare

With a new season comes a new routine. This Scorpio Season, we welcome back (cue the tears) thirsty, irritated, and sensitive skin into our lives. Join us as we delve into the beauty benefits of the pumpkin in Japan and America.
4 mins read
Our Dermatologist Answers Your Burning Questions About Skincare

Our Dermatologist Answers Your Burning Questions About Skincare

For experienced dermatologist Mika Watanabe, MD, PhD—skincare has always been a passion of hers. In this article, we ask her the burning questions you’ve been meaning to ask a dermatologist.
5 mins read
Why You Should Avoid SLS and SLES in Skincare

Why You Should Avoid SLS and SLES in Skincare

At IREN Shizen, we ban 7 big no-no ingredients. One of them includes sulfates like SLS and SLES, typically found in your shampoos and body wash to give you a foamy consistency. Read on to find out why you should avoid them at all costs!
5 mins read
Why You Should Avoid Drying Alcohols in Skincare

Why You Should Avoid Drying Alcohols in Skincare

At IREN Shizen, we ban 7 big no-no ingredients. One of them includes Drying Alcohols, short-chain alcohols found in most of your toners and astringents. Read on to find out why you should avoid them at all costs!
5 mins read
Why You Should Avoid Formaldehyde and Formaldehyde Releasers in Skincare

Why You Should Avoid Formaldehyde and Formaldehyde Releasers in Skincare

At IREN Shizen, we banned formulating with 7 big no-no ingredients. One of them includes Formaldehyde and Formaldehyde Releasers, a chemical preservative you’re bound to find in most of your skincare products. Read on to find out why you should avoid it at all costs!
6 mins read
How Holistic Health, Wellness, and Skincare Correlate

How Holistic Health, Wellness, and Skincare Correlate

So you’ve got your skincare routine down, but have you put some thought into your holistic health and overall well-being as well? If you haven’t, here are some things you can do to give some balance to your skin health and holistic wellness.
8 mins read
Why You Should Avoid Triclosan in Skincare

Why You Should Avoid Triclosan in Skincare

At IREN Shizen, we banned 7 big no-no ingredients. One of them includes Triclosan, an antibacterial and antifungal agent commonly found in your antibacterial soap, toothpaste, and deodorant. Read on to find out why you should avoid it at all costs!
7 mins read
FSC Paper and its Impact on the Environment

FSC Paper and its Impact on the Environment

We’re back on the topic of conscious beauty, and this time with the works of FSC-Certified Paper. Read on as we delve further into this environmentally-friendly paper and get an insight into how we, as a beauty brand, utilize it for our products.
5 mins read